Living means creating new memories, and memories are made from emotional experiences. The art of crafting these experiences – both within digital and physical realities and most interestingly the ‘Phygital’ or ‘Liminal Spaces’ in between – is my continuous adventure to refine and innovate. Connecting audiences with brands through these emotional experiences to create meaningful memories.
Curiosity drives Creative Innovation









My latest Projects

GAME DESIGN, AR & LIVE EVENT
EE 5G FOOSBALL. The world’s first 5G powered multiplayer AR foosball game played on the physical Wembley Stadium pitch.



DEEPFAKE, AI & SOCIAL-TAINMENT
MESSI DEEPFAKE. Most realistic use of Deepfake to send your friends a personal video of Messi inviting them to watch a match together.



METAVERSE, VIRTUAL EVENT & LIVE SOCIAL
GARENA FREE FIRE. A global social live concert metaverse for online audiences to vote in realtime to personalise the flow of the show. This interactive live concert was built inside the mobile game to let players participate where they game.



VIRTUAL CONCERT, LIVE & METAVERSE
INTEL x DUPLO. The virtual concert was so much more than just a concert. It was an immersive, cutting-edge experience that brought Diplo’s set and aesthetic to life.



VIRTUAL EVENT, AR & GAMIFICATION
THE MET. First virtual museum experience that allows visitors to take the masterpieces home through Augmented Reality and a gamified lending experience.



EXPERIENTIAL, LAUCH & MIXED REALITY
ARRIVAL. In this product premiere XR Event, choreographed stage robots immerse the audience in 4D storytelling performance, that guides them from brand story through product features to a reveal finale.




VR, DATA VISUALISATION & UNREAL ENGINE
ROCHE. This unreal engine VR experience allows a person to play as a doctor exploring a patient’s eye infected with a disease and simulate the effects of specific medicines in use.



POPUP, REWARD DROPS, GEO-LOCATION
HOUSE OF JUMPMAN. WhatsApp AI Chatbot experience with real world location-based loot drops and personalised content seeds for the community.



LIVE EVENT, EXPERIENTIAL, AUTOMOTIVE
Bentley Centenary. An immersive event connecting visitors through a multi-sensory experience with Bentley’s vision for the future of luxury automotive.




TASTING TOOL, WEB, VIRTUAL CONCIERGE
FLAVOURPRINT. AI powered web tool designed for customers to discover whiskeys perfectly matched to their tasting palette.



POPUP, REWARD DROPS, GEO-LOCATION
LEXUS. With the Lexus AI Emotional Journey, we explored how video and audio can induce an emotional response in the viewers and vice versa. Through technology, we built a language that facilitates an organic conversation between the content and the users.



GAME, WEB, VIRTUAL INFLUENCER
CRACKABLES. 3 week long community event with gamified riddle challenges to select the most worthy tech-savvy winners. Included a finale with a physical circuit board sent out to players for a MR gaming experience.



TASTING TOOL, WEB, VIRTUAL CONCIERGE
CES GO LAB. Experiential stunt event at CES 2019 featuring a range of products that challenge the norms of toilet etiquettes.



WEB AR, GAMIFICATION, PACKAGING
GAME OF THRONES. Unleashing the wolf or dragon in your home from the Johnny Walker packaging with this mobile web AR experience.



WEBGL, GAMIFICATION, PARRALEX
TELEKOM. WebGL immersive illustrations bring to life an interactive Christmas podcast story, which through gamification unfolds daily across 24 Days.



MOBILE GAME, UNLOCKABLES, SOCIAL
NIKE. Mobile platform runner game to trial the new Nike running shoes and unlock it as an in-store reward with a top leaderboard ranking.



GAMING PLATFORM, LIVE STREAM, EVENT
VW FOOSBALL. Smart connected phygital foosball table, with amplified arcade gameplay mode and online live stream and game manipulation polling for remote audience.



INTERNET OF THINGS, LIVE TOOLS, AI
SAMSUNG. Through the power of technology, Voices of Life allows parents to talk to their premature babies, even when they can’t be right by their side.



2ND SCREEN, WEBGL, CHROME EXPERIMENT
STAR WARS. Turn your smartphone into a lightsaber and fight your way through the hanger of the death star in this 2nd screen chrome experiment web game crafted back in 2015.


Brands I have worked for:

Agencies I have worked with:

Recognition
